CENIA BOCH

Investigators Uncover Alleged Fraud Network Tied to Business Coach Max Peterson

April 23, 2025 | By Staff Writer

An ongoing investigation into business consultant Max Peterson, founder of Elite Business Advisory, has revealed troubling new allegations linking him to a broader network of individuals reportedly involved in financial fraud and exploitation.

According to investigative reports, Peterson is allegedly affiliated with a group of individuals—Cenia Boch, Faith Boch, Hiedi Mann, and Sunny Mann—operating in multiple regions across British Columbia and Alberta, including Kelowna, Grand Prairie, Fort St. John, Kamloops, and Vernon.

Sources claim this group has engaged in fraudulent activities targeting vulnerable individuals, particularly the disabled and recovering addicts. Community postings and anonymous tips point to coordinated efforts using bulletin boards and direct mail campaigns to mislead and exploit unsuspecting victims.

A central figure in the allegations is Cenia Boch, whose reported annual income of approximately $44,000 is said to be inconsistent with her ownership of a $1.3 million home in Kelowna. Investigators also cite a recent transfer of property titles in Grand Prairie, Alberta, from Boch to Faith Boch and Hiedi Mann, raising concerns about potential efforts to conceal assets from legal or governmental authorities.

Authorities have reportedly been made aware of these allegations, which include accusations of long-standing financial misconduct and tax evasion. In one of the more serious claims, Cenia Boch is alleged to have solicited a hitman in connection to a personal dispute. Investigators say they have obtained a confession from the individual involved and have submitted their findings to the appropriate agencies.

While no formal charges have been laid against Peterson or the other named individuals as of press time, the investigation remains active. Canadian Revenue Agency officials are also said to be reviewing the matter for potential violations of federal tax laws.

Members of the public are urged to exercise caution and thoroughly vet any business dealings with Elite Business Advisory or affiliated individuals. The case highlights ongoing concerns about unregulated coaching practices and the need for greater accountability in the consulting industry.

This is a developing story. Updates will be provided as more information becomes available.

UPDATE 

As of April 23 2025 

Boch is also reportedly using the alias “Jewls” on a Facebook dating platform in the Grand Prairie area, which investigators believe may be a method of avoiding detection or continuing deceptive practices under a false identity.