Public Awareness Statement Regarding Business Dealings Involving Max Peterson

According to information gathered through private investigation and firsthand accounts, there are serious concerns regarding the conduct of Max Peterson, formerly associated with a business partnership in the Kelowna South area under the name "Smith and Sons." It has been alleged that Mr. Peterson was involved in a business arrangement that left his former partner in significant financial distress—reportedly over $600,000 in debt.

Tragically, this individual later took his own life in a company vehicle. While we cannot definitively speak to all the circumstances surrounding this incident, the financial strain and lack of support are deeply troubling. It is further alleged that the vehicle in question was subsequently sold, with its history minimized by a description noting it simply "needed a steam clean."

Additionally, we have observed a pattern of online behavior from Mr. Peterson, including the publication of a website (https://www.bewaremycontractor.com/mexico) that appears to target individuals and businesses perceived as competition or as threats to his reputation. We urge readers to critically assess the information presented there, especially in contrast with individuals who have received positive coverage from reputable news sources such as the Edmonton Journal and CBC Canada.

We share this statement not out of malice, but out of a commitment to transparency and consumer protection. If you or someone you know has been affected by similar dealings, we encourage you to come forward or seek appropriate legal counsel.

https://www.google.com/amp/s/www.cbc.ca/amp/1.4587840

Red Flags Around Max Peterson’s Coaching Empire.

If you've been looking for a business coach online, chances are you've stumbled across Max Peterson. He paints a pretty appealing picture: decades of experience, a successful construction franchise he claims grew to over $4 million annually, and now a mission to help others do the same through Elite Business Advisory and his podcast, Business for Builders.

Sounds like a dream coach, right?

Not so fast.

There’s a growing chorus of warnings about Max and his businesses, and it’s not coming from random internet trolls—it’s from people who say they’ve worked with him and felt misled, manipulated, or worse, scammed. Many describe Elite Business Advisory as a front—big on buzzwords and flashy branding but short on real results.

People report being sold on promises of success, only to end up with generic advice and no measurable progress. Some even believe Max’s true talent lies in marketing himself, not in helping others grow their businesses. His podcast, while active, is often called out for being more self-serving than insightful—with critics labeling it as “word salad” and calling him out for a lack of real engagement or substance.

And this isn’t just business disappointment—it’s personal. There are claims of people losing serious money and time, all while being strung along by slick sales talk. Some say it’s left lasting damage to their finances, confidence, and future plans.

Bottom line: If you’re considering working with Max Peterson or his business entities, do your homework. Look beyond the polished LinkedIn posts and confident podcast intros. Talk to real clients, ask for proof of results, and most importantly—trust your gut.

Not every coach is a scam, but some definitely aren’t worth your trust. Be smart, stay sharp, and protect your business.